Renault cause market maelstrom with complete revamp

Up until very recently Renault and its commercial van sector have experienced some problems breaking into the British market. For years Renault has been a top seller of vans throughout Europe and beyond, but has always languished down amongst the bottom dwellers as far as sales in the UK have gone.

However, about a year ago the Renault camp started to kick up quite a storm, with an eye to increasing market share. And it looks as if this strategy may just be paying off as sales have soared by 66%, increasing Renault’s overall market share in the UK.

So how exactly have Renault managed to turn around their fortunes in the commercial van market in such a short space of time. Well last month’s award of ‘Most Improved Manufacturer’ in the Fleet Van awards certainly won’t have done their progress any harm.

Secondly, a rather innovative idea from Renault seems to be paying off. The recent introduction of Renault Pro + centres aimed specifically at the buyers of van fleets is paying dividends as these centres are specifically geared to offer tailored advice which adds value to the overall Renault commercial van offering.

The Renault range has also been spruced up with a series of affordable and versatile new models including the revamped Master and Kangoo. The new Kangoo is proving to be a stroke of genius for the French manufacturer; rather than launch separate van models to cover the range of sizes required by the consumer, Kangoo has taken the cost cutting decision to simply offer the Kangoo in a range of three sizes, a simple yet effective masterstroke.

Renault have also decked out their new Kangoo with some useful mod-cons which see the Renault exceed the spec of many of its competitors. Not only is there an all new TomTom unit which is actually highly useable, unlike a lot of the other systems on the market, but also an air con, although in the present winter wonderland which is Great Britain, I can’t imagine this will be used for some time.

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